About Us

Ray C's Extreme, our customers come first.

Our mission statement is:

"Building lasting relationships with our partners and employees while serving the recreational and travel community. Our core values shall be based on Honesty and Integrity and Service to the Community."

Why Purchase from Your Local Dealer?

• Convenience - Close to home, your local dealer provides a wealth of knowledge regarding the product, as well as on-site inventory for you to tour and test drive prior to making your purchase.
• Relationships - Purchasing locally allows you to establish a relationship with your dealer representative providing you with the convenience of service and support when you need it.
• Service after the Sale - Many dealers put their purchasing customers first when it comes to getting your coach serviced. You will experience the value your local dealer can add to your purchase.
• Local Economy - Local purchases help to keep tax dollars and people at work in your community.

Ray C's Extreme Cycle & Sports, Inc. was formed February 13, 1981 by Ray and Janet Clemens. We purchased an ongoing business named Jim Harrington's Sport Craft located at 1332 Imlay City Rd. in Lapeer, Michigan. During our first three years in the business we determined that many of our customers who participated in motor sports activities were also fervent users of other types of motor sports equipment. We believed, for example, that people who ride motorcycles are more likely to snowmobile than non-riders.

Our vision was to create one dealership-a power sports dealership-which would provide customers a broad range of products and services to meet any and all of their power sports requirements. Three years later in February of 1984, we purchased Lapeer Sports Center at 1422 Imlay City Rd. We moved into the larger 1422 location and incorporated our business at that time.

We have been serving customers for over 25 years now. In April of 2004 we expanded into two locations. The original Ray C's Extreme Cycle and Sports is now Ray C's Extreme Harley-Davidson®/Buell of Lapeer. Right across the street is Ray C's Extreme Extreme. There is not another dealership in the country which is as dedicated to serving its customers entire power sporting needs than Ray C's Extreme. In the future, as new power sports related products are developed, you can be assured that Ray C's Extreme will be in the forefront of the dealers servicing and supplying them to the public.